GNLV Event Management

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Problem Problem + Opportunity Core Flows Designing for Constraints Trying Figma Make Reflection

GOLDEN NUGGET LAS VEGAS + LANDRY'S • HANDED OFF 2025

Modernizing high-volume event management

ROLE

Product Design Intern

TIMELINE

Jun – Aug 2025

SKILLS

User Research
Lucidchart
Figma
Claude Code

OVERVIEW

I spent the summer advocating for modernization at one of Las Vegas' most historic casinos.

I arrived to the famous Fremont Street as a Digital Marketing Intern, but quickly realized that outdated and inefficient systems blah blah blah.

PROBLEM

Golden Nugget Las Vegas' biggest events were being held back by outdated tools and processes

To run GNLV's largest yearly events, staff relied on the following:

Beyond its inconvenience, the system posed a greater risk: only two people—the Executive Director of Marketing Operations and the Special Event Manager—knew how to operate it. If either were to leave or retire, the institutional knowledge they took with them would be difficult to replace.

SOLUTION

A digital tool that centralizes guest and seat management in one place

Staff relied on a single Excel sheet to log guest information such as names, seat counts, and registration status, and used a 5-foot-tall whiteboard to plan table layouts and assign seats on event day.

CORE FLOWS

DESIGN DECISIONS

How should users upload items into the app?

Ideally users could paste product links and the app would auto-fill details like image, title, and price, but scraping across e-commerce sites introduces reliability, maintenance, and legal challenges.

PITCHING

How should users upload items into the app?

REFLECTION

My takeaways...

Understanding the problem beats rushing the solution.

I knew the increment selector felt clunky and imprecise so I tested it with users in order to better understand why.

Designing unique components is incredibly complicated.

The crux of this project was resolving the tension between solving a unique problem while making the experience feel familiar.

Thank you to Golden Nugget Las Vegas and Landry's for the incredible opportunity to experience life on Fremont Street while pursuing my dream of designing products that make an impact.